Personal branding

This brief was to create personal branding, letterheads, business cards and financial stationery for working as a freelance graphic designer. The target market is potential clients looking for professional graphic design work.
Creating personal branding can be a challenge as acting as both the client and the designer is a balance between what you need and want. Deciding how to represent yourself visually as a graphic designer whilst perceived
as professional and friendly was a good opportunity to reflect.

The Brief
The brief for this project was to create personal branding which can be used across financial stationary, business cards and a website. Creating
business cards and letterheads. Using the letterheads to then create estimates, invoices and costings sheets for other projects.

The Design
I decided to use the deep purple colour as it creates the sense of luxury and trustworthiness. I created the purple and off white checkerboard pattern as I wanted to achieve a fresh, modern and more relaxed feeling. I wanted the design to be fun and interesting whilst still maintaining a level of professionalism and friendliness.