Branding of a business is really important, good branding can encourage the consumers to be more trusting of a business. However, with base to effective branding is building a strong brand. Branding is more than just a logo, although a visual identity can be a really important part of branding. Logos or visual identities are often the most recognisable part of a business’ branding. What is a brand? The terms business and brand are often used interchangeably especially on soci

Vogue Digital beauty week by Alex Valentina Annie Atkins Atkins is an Irish/Welsh graphic designer who specialises in creating paper props for film and television. She predominantly works in period filmmaking creating newspapers, treasure maps and other paper work that the set get dressed with. Her typographic work brings the films and tv shows she works on to life. Her first job for the screen was The Tudors where she designed scrolls for King Henry VIII to read and stained-

An important part of colour theory is the psychological reactions to colours. Choosing the right colours for your design can help drive home the message my evoking the correct emotions. If a design is aiming to make the viewer feel happy then the colours used should reflect this. If a design is aiming to be calming then perhaps neon yellow and pink aren’t the correct colours for the design. Each colour of the rainbow has different associations depending on the culture of the

First off what should you even include on a business card? Well of course you need the business name/ logo on it and also some contact information whether this is for you personally as a representative of the business, the businesses main contact information. But how you display this information is the most important part. A business card is small so it is important you use the space on both the front and the back of the card. However do not over crowd the space, having white

Choosing the right combination of typefaces can make or break a project. With so many typefaces available it can feel impossible to find that one that is just right. Typeface pairings are something every designer struggles with at some stage but once you understand what makes a good typeface pairing it becomes a lot easier. Here are my top tips for creating the perfect typeface pairing for your project: Create contrast Every design needs contrast and a good way to do that is

Thank you forever stamps by Dana Tanamachi Traditional sign making in small communities has been has been popular throughout time. Illustrated typography has become its own field within graphic design with many talented lettering artists emerging. Being able to hand letter is a good skill to have as a graphic designer. However to be able to be a good hand letterist you have to understand the fundamentals of typography. Here are my top 5 favourite lettering artists Mary Kate M