Clean up club

This brief was to choose an important topic and create animated infographics for an app. Using the infographics to convey complex information in an understandable and digestible way. The waste created by the beauty industry is a bigger issue than most realise, with a target market of predominantly woman aged 16-30 years old.

The Brief
The brief for this project was to choose a topic to research and create 5 animated infographics which help viewers digest complex information easily. The infographics were to be placed on an app which had a call to action. The app was required to have a working hamburger menu and was to be created on Figma.

The Topic
The topic for the animated infographics and the app was the waste created by the beauty industry, aiming to show information about the amount of waste caused by beauty consumers due to the lack of recycling. I wanted to convey how shocking some of these figures are by showing the size difference in some of the bar and pie charts.

The Concept
The concept was called “Clean up club” after doing some research I discovered that plastic waste in the beauty industry was one of the biggest and most recorded issues in this sector. Clean up club is all about encouraging consumers to reduce the amount of plastic they purchase in forms of packaging and when they do purchase products which use plastic to recycle or dispose of it appropriately.