Classic Typeface Pairings

Choosing the right combination of typefaces can make or break a project. With so many typefaces available it can feel impossible to find that one that is just right. Typeface pairings are something every designer struggles with at some stage but once you understand what makes a good typeface pairing it becomes a lot easier. Here are my top tips for creating the perfect typeface pairing for your project:

Create contrast

Every design needs contrast and a good way to do that is by using two typefaces. This can be done by having different weights, widths and styles. Avoid using typefaces which are too similar as this can look and feel redundant. A good way to create contrast whilst still having a nice typeface pairing is using type superfamilies. These are big typeface families which include different styles and weights that are designed to work well together. Some type superfamilies include Brenner, Delvard and parmigiano.

Check the proportions

A good place to start is to check the x height of your chosen typefaces to ensure they are similar. Typefaces with similar x heights are more likely to complement each other.

Experiment with sub categories

Serif and Sans serif are huge categories and although they generally pair well together looking deeper into the subcategories can take your typeface pairing to the next level. For example high contrast serifs such as Miller Banner will pair nicely with geometric sans serifs such as Avant garde.

What’s the context

Always remember the context of the design is the most important. What is the tone of void you want to give across and remember if it doesn’t visually appeal to you there is no harm in changing the typefaces and experimenting until you find a combination you like and feel works.

Do your research

Look at other designs which give the same tone of voice you are aiming for. By looking at other designs you should be able to pick out what works well and think about how you can adapt your own design to work just as well. Also looking at typefaces used in similar products for example if you are creating packaging for sweets have a look at the typography on other sweet packets. These designs are tried and tested and therefore will make good references for your design.