An important part of colour theory is the psychological reactions to colours. Choosing the right colours for your design can help drive home the message my evoking the correct emotions. If a design is aiming to make the viewer feel happy then the colours used should reflect this. If a design is aiming to be calming then perhaps neon yellow and pink aren’t the correct colours for the design. Each colour of the rainbow has different associations depending on the culture of the

Choosing the right combination of typefaces can make or break a project. With so many typefaces available it can feel impossible to find that one that is just right. Typeface pairings are something every designer struggles with at some stage but once you understand what makes a good typeface pairing it becomes a lot easier. Here are my top tips for creating the perfect typeface pairing for your project: Create contrast Every design needs contrast and a good way to do that is

Grids are one of the most important tools in a graphic designers tool box, they are fundamental to everything a graphic designer does. An effective grid gives a design structure, organising and sorting each element giving it somewhere to belong. They encourage and aid alignment, balance and can even be used to create contrast. Grids within design took off in the 1940’s and 50’s during the Swiss style movement, although today they are commonplace after the second world war the